Mobile Banking App Advertising

As claimed barclays bank in the q2 2018 report its mobile banking app was named as the top ranked uk banking app in the european mobile apps.

Mobile banking app advertising. Done poorly mobile banking satisfaction scores can plummet and customers may even stop using their mobile app. Still most of the functionalities for banking apps are targeted towards servicing with limited new product sales capabilities. You don t try out a banking app so pr often doesn t have a big impact on adoption rates. In app mobile banking marketing success factors.

Moving customers to the mobile channel can drive profitability and improve your roi. The mobile banking app is the fastest growing communication channel between banks and their customers today. Here are 65 ways to get started. Offer a user friendly process for downloading banking apps.

Many non banking apps rely on press to drive adoption hoping to go viral and acquire a ton of app users. As with most other electronic and digital marketing it is important to provide a link to either a mobile banking landing page or to the appropriate mobile banking app. See more ideas about mobile banking banking ads. Apr 17 2014 explore jim mitchell s board mobile banking ads on pinterest.

For customers who use their banking app it has become their preferred and most frequent channel of engagement. But banking isn t cool sorry. This is where smart marketing comes in. Make authentication as easy as possible.

Now that you ve built your mobile app it s time to start marketing it. I m repeating myself at this point but i ll say it. Begin with a handful or even just one and test what works for you and what doesn t. We recently rolled out our mobile banking app which lets users bank online do mobile deposit.

For print and radio can we advertise this as free mobile banking free mobile deposit or do we need to add a disclosure regarding data usage amp. Done well in app mobile banking marketing can become the most successful channel from an roi perspective with customers appreciating the proactivity of their financial institution. Recently most banner ads focus on the benefits of mobile check deposit as done by citi below. Here are 6 helpful tips to help improve the adoption rate of mobile banking.

Awareness video social ads.